Let’s face it. Facebook is a bit…political and maybe even unfriendly. And while it’s also true for other platforms to one degree or another, Instagram is less so. As a result, more nonprofits shifted to promoting and sharing content on Instagram video. (Hey, if you want to the essentials of nonprofit marketing on Instagram, check out this article and webinar).
Videos, as we know, are a huge thing for brands on social media. We all know the saying that a picture is worth a thousand words. Well, video must be worth a million. People love them! In short, it makes sense for any nonprofit team to look into Instagram video. This article is going to give you what you need to know, so let’s get to it.
What’s IGTV?
Again, any nonprofit should take advantage of IGTV. It’s an opportunity for your nonprofit to post short videos. The easiest way to get it done is to create pre-recorded on your phone’s camera roll. From there, like Instagram Reel, IGTV videos can get uploaded in the Instagram app. After the release of an IGTV video, you have the option of adding it to a series or adding a cover photo.
As we know, TikTok remains the shiny toy on the block, and so Instagram has to keep up with similar functionality—hence Instagram video. With Instagram, you can share 15-second videos on your Instagram feed. When new videos get released, users can immediately share the preview to their Instagram feeds. Therefore, if you decide to do videos, make sure to create fun and exciting videos that your supporters can share easily.
Getting People to Share Your Videos
Sharing is one of the most effective ways to increase the exposure of your IGTV videos and increase video views. When you share a video in a new tab on your Instagram profile, visitors can discover your IGTV video series in one place. People who watch IGTV videos can engage in the usual way with your brand by commenting, saving, and sharing content.
Aside from IGTV, feed videos should be like regular videos that others could see by scrolling through their news feed. You can shoot a video on Instagram and then post it to a feed. This way, you give more people a chance to find the video you have posted on Instagram. The process of publishing a video to Instagram Stories is like IG Feed, but with some differences. To feed a video, first, post it on the Instagram app under Stories.
Nonprofit brands can experiment with new video formats, features, and styles to keep their videos fresh. As a nice bonus, nonprofits can also create video content for YouTube and Facebook. Redirecting videos across platforms is a breeze, and there are many ways to post them on both platforms.
As a nonprofit brand that uses the platform to connect with its audience, you know that Instagram users expect high-quality content. The need to create social media videos is universal across the industry, and Instagram has stepped up its game in this regard over the years. Well-received brands have incorporated video into their content strategies, generating huge viewership.
Ways to Use Your Videos
Instagram video has many exciting features for its platform creators and influencers, giving them more opportunities to monetize their content creation efforts. The social media platform can stream full-screen videos, which is part of a significant shake-up of the platform trying to stay more relevant in an era dominated by TikTok and YouTube.
You can also reuse IGTV videos at all levels of your Instagram marketing strategy. Add an IGTV video to your Instagram Stories and share your stories with your viewers. Once you have your IGTV video, a link appears, swipe the link in your Instagram Story, and click to open the video.
You can also add IGTV videos to your Instagram feed via Instagram’s Creator Studio. IG’s Creator Studio allows users to create and schedule posts for IGTV. You can also do video streams and live videos on Instagram feeds.
IG video broadcasts in live video can last up to 24 hours and be stored on the IGTV tab of your Instagram profile so many people can watch them. Feed videos can be up to three (60) seconds long.
Finally, remember that social media is about sharing and caring. Make it a point for your account to like other posts, comment, share, and even direct message others in the industry who are doing great work.
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